Don’t try

I wanted to write this post a number of weeks ago originally I wanted to name the post “strike when the iron is hot”. I found myself wanting to push out content on this blog regardless about the quality. More consistent content is good for analytics, it is one thing that I use when promoting…

Digital marketing news: DON’T BANK ON YOUR BRAND POWER

A recent Nielsen article looked how brand power doesn’t have the sway it once had. Only 8% of global consumers are loyal to the brands and products they’ve always bought. As many different influence affect how consumers spend their money the article points out that it is difficult to pin down what factors help retain…

A crazy thing that helps me write

Everyone has their own quirks when it comes to writing, I am no different. I have one or two that I am going to share. When I am looking to get my creative juices flowing I like doing housework, it really helps me get the juices flowing (honestly wish it was something more rock’n’roll like…

Traditional journalism vs Digital and how to leverage both.

One area in my journalism degree that I found lacking was marketing yourself online. A lot of my lecturer’s had worked in legacy media, and I could be wrong here but didn’t understand how to leverage an online presence. The world of journalism is rapidly changing technology has changed both the speed and reach of…

Curb your ego

You have power over your mind – not outside events. Realize this, and you will find strength. Very little is needed to make a happy life; it is all within yourself, in your way of thinking. If it’s not right, don’t do it. -Marcus Aurelius A while back I was reading stoic philosophy, namely Marcus…

Just Do It

For a long time I wanted to go back to college, when I finished school the economic crash happened. I had to get a job. After a couple of years in the same job with no prospects of advancing up the ladder, my manager didn’t like me, ( I’ll get to why I know he…

How to write more: Lean into the pain

There are two types of people: those who do and those who do not. That is the simple formula for succeeding in life. The world of writing is no different, you have the discipline to sit down and put pen to paper and finish something or, you do not. With all the distraction that now…