#writelife

Rob’s Notes: The buyers journey pt1

The Awareness stage represents the moment when the consumer becomes aware of a problem they want to solve in their life and perceives your product ad as a potential solution. In this stage, marketers should focus on creating visibility and… Read More ›

Quick blog

Hardest thing I’ve started writing is a children’s book. What started out as easy has reached a stage that feels more like wading through mud than flowing water. And yet I am enjoying the challenges that come along with writing… Read More ›