Rob’s Notes: Content Marketing

Content marketing is the creation and sharing of content in order to engage current and potential customers, thereby building trust with the audience. Content marketing is about the audience, content marketing is about delivering value to the audience. Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted…

The divisiveness of WikiLeaks

Journalism confuses me to no end, and the Julian Assange arrest exacerbates the debate of what is journalism. For clarity I am a mature student studying journalism, I have recently deferred my final year because of personal reasons. I’ve only taken an interest in journalism over the last five years or so. A question always…

Looking in from the outside: Student media awards

I find the world of journalism strange, more so the journalism of today. Journalism of the past was built on the foundations of holding those in power in check, journalist were used to be a “ragtag” group of misfits”, as James Carey aptly pointed out in his speech ‘where journalism education went wrong’ ‘The first…

Rob’s thoughts: Blog post 1

Building a body of work An area in journalism that I have been working on over the last year of my journey into writing and journalism is building up a good body of work.  When I started my journey into writing and journalism in particular is building up a good body of work.  Building confidence…