This is just a data dump of information I collected for digitally marketing a podcast. Some information is recent and some isn’t the links worked when I used them. Hpefully it is somewhat useful.Enjoy! Why podcasting? Podcasting has been steadily… Read More ›
I put this together for college for an online journalism class with limited funding,thought it would be good to share here. It just highlights some of the simple things you can do for free to optimize your businesses social media… Read More ›
I wanted to write this post a number of weeks ago originally I wanted to name the post “strike when the iron is hot”. I found myself wanting to push out content on this blog regardless about the quality. More… Read More ›
Facebook earned $16.6 billion in ad revenue for the second quarter of 2019, a 28% increase year-over-year. Facebook CFO David Wehner said Facebook earned that the average price per ad across Facebook’s services decreased 4% during the second quarter, while ad… Read More ›
A recent Nielsen article looked how brand power doesn’t have the sway it once had. Only 8% of global consumers are loyal to the brands and products they’ve always bought. As many different influence affect how consumers spend their money… Read More ›
One area in my journalism degree that I found lacking was marketing yourself online. A lot of my lecturer’s had worked in legacy media, and I could be wrong here but didn’t understand how to leverage an online presence. The… Read More ›
The formal definition of Search Engine Optimization (SEO): The process of refining your website using both on-page and off-page practices so that it will be indexed and ranked successfully by search engines. What is SEO? Search engines have two major… Read More ›
Inbound: —Pull strategy—Attract leads by providing content that is helpful for them and will organically lead to engagement. Inbound is defined as an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive…. Read More ›
Content marketing is the creation and sharing of content in order to engage current and potential customers, thereby building trust with the audience. Content marketing is about the audience, content marketing is about delivering value to the audience. Content marketing… Read More ›
The Awareness stage represents the moment when the consumer becomes aware of a problem they want to solve in their life and perceives your product ad as a potential solution. In this stage, marketers should focus on creating visibility and… Read More ›
Robert Geoghegan. 