I put this together for college for an online journalism class with limited funding,thought it would be good to share here. It just highlights some of the simple things you can do for free to optimize your businesses social media… Read More ›
#digitalmarketing
Traditional journalism vs Digital and how to leverage both.
One area in my journalism degree that I found lacking was marketing yourself online. A lot of my lecturer’s had worked in legacy media, and I could be wrong here but didn’t understand how to leverage an online presence. The… Read More ›
Search Engine Optimization
The formal definition of Search Engine Optimization (SEO): The process of refining your website using both on-page and off-page practices so that it will be indexed and ranked successfully by search engines. What is SEO? Search engines have two major… Read More ›
Concepts of Inbound and Outbound marketing.
Inbound: —Pull strategy—Attract leads by providing content that is helpful for them and will organically lead to engagement. Inbound is defined as an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive…. Read More ›
Rob’s Notes: Content Marketing
Content marketing is the creation and sharing of content in order to engage current and potential customers, thereby building trust with the audience. Content marketing is about the audience, content marketing is about delivering value to the audience. Content marketing… Read More ›
Rob’s Notes: The buyers journey pt1
The Awareness stage represents the moment when the consumer becomes aware of a problem they want to solve in their life and perceives your product ad as a potential solution. In this stage, marketers should focus on creating visibility and… Read More ›
Rob’s Notes: What is the buyer’s journey
What is the buyer’s journey: The buyer’s journey is the process a consumer goes through before purchasing a product or service. This process can look different depending on the industry or product you are associated with, but generally has five… Read More ›
Rob’s Notes: A brief history of the evolution of social media marketing
A very brief history of social media marketing.
Rob’s Notes: Intro to Digital Marketing
Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. If you read the definition closely,… Read More ›
Robert Geoghegan. 