Traditional journalism vs Digital and how to leverage both.

One area in my journalism degree that I found lacking was marketing yourself online. A lot of my lecturer’s had worked in legacy media, and I could be wrong here but didn’t understand how to leverage an online presence. The world of journalism is rapidly changing technology has changed both the speed and reach of…

Search Engine Optimization

The formal definition of Search Engine Optimization (SEO): The process of refining your website using both on-page and off-page practices so that it will be indexed and ranked successfully by search engines. What is SEO? Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of…

Concepts of Inbound and Outbound marketing.

Inbound: —Pull strategy—Attract leads by providing content that is helpful for them and will organically lead to engagement. Inbound is defined as an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social…

Rob’s Notes: Content Marketing

Content marketing is the creation and sharing of content in order to engage current and potential customers, thereby building trust with the audience. Content marketing is about the audience, content marketing is about delivering value to the audience. Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted…

Rob’s Notes: The buyers journey pt1

The Awareness stage represents the moment when the consumer becomes aware of a problem they want to solve in their life and perceives your product ad as a potential solution. In this stage, marketers should focus on creating visibility and recognition. This is a critical stage for new products, brands, or added benefits to an…

Rob’s Notes: What is the buyer’s journey

What is the buyer’s journey: The buyer’s journey is the process a consumer goes through before purchasing a product or service. This process can look different depending on the industry or product you are associated with, but generally has five main stages from awareness to retention. When you target an audience, you have to consider…

Rob’s Notes: Intro to Digital Marketing

Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. If you read the definition closely, you see that there are four activities, or components, of marketing: Creating. The process of…