I put this together for college for an online journalism class with limited funding,thought it would be good to share here. It just highlights some of the simple things you can do for free to optimize your businesses social media… Read More ›
One area in my journalism degree that I found lacking was marketing yourself online. A lot of my lecturer’s had worked in legacy media, and I could be wrong here but didn’t understand how to leverage an online presence. The… Read More ›
Inbound: —Pull strategy—Attract leads by providing content that is helpful for them and will organically lead to engagement. Inbound is defined as an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive…. Read More ›
Content marketing is the creation and sharing of content in order to engage current and potential customers, thereby building trust with the audience. Content marketing is about the audience, content marketing is about delivering value to the audience. Content marketing… Read More ›
A very brief history of social media marketing.
Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. If you read the definition closely,… Read More ›