Reflection of a mature student: On asking questions

Is there such thing as asking too many questions in college? Short answer yes! Nothing worse than the mature student who asks too many questions, am I right? Always asking questions that just don’t make any sense, “Okay Susan we get it you’re out of your depth and don’t know how Google works”, I’m not…

Reflections of a mature student: Getting ahead of the game

So I started to read the handbook for writing your dissertation, these handbooks are great for giving you all the information that your college department is looking for when you hand in your projects. This blog post is just about what a literature review is and the best ways to approach the research of the…

Concepts of Inbound and Outbound marketing.

Inbound: —Pull strategy—Attract leads by providing content that is helpful for them and will organically lead to engagement. Inbound is defined as an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social…

Rob’s Notes: Content Marketing

Content marketing is the creation and sharing of content in order to engage current and potential customers, thereby building trust with the audience. Content marketing is about the audience, content marketing is about delivering value to the audience. Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted…

Rob’s Notes: The buyers journey pt1

The Awareness stage represents the moment when the consumer becomes aware of a problem they want to solve in their life and perceives your product ad as a potential solution. In this stage, marketers should focus on creating visibility and recognition. This is a critical stage for new products, brands, or added benefits to an…

Rob’s Notes: What is the buyer’s journey

What is the buyer’s journey: The buyer’s journey is the process a consumer goes through before purchasing a product or service. This process can look different depending on the industry or product you are associated with, but generally has five main stages from awareness to retention. When you target an audience, you have to consider…

Rob’s Notes: Intro to Digital Marketing

Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. If you read the definition closely, you see that there are four activities, or components, of marketing: Creating. The process of…