I always found getting my ideas across quite tricky, so much so that a teacher of mine suggested that I write down my thoughts on notecards as a way to organise my ideas to help express myself better. The writing… Read More ›
Rob’s notes
Reflections of a mature student: How to read beyond your level
First class back and we are given a pile of reading to do, for me is not a problem I enjoy this side of academia, it can get overwhelming when given a long list of articles and books to read…. Read More ›
Reflection of a mature student: On asking questions
Is there such thing as asking too many questions in college? Short answer yes! Nothing worse than the mature student who asks too many questions, am I right? Always asking questions that just don’t make any sense, “Okay Susan we… Read More ›
Reflections of a mature student: Getting ahead of the game
So I started to read the handbook for writing your dissertation, these handbooks are great for giving you all the information that your college department is looking for when you hand in your projects. This blog post is just about… Read More ›
Concepts of Inbound and Outbound marketing.
Inbound: —Pull strategy—Attract leads by providing content that is helpful for them and will organically lead to engagement. Inbound is defined as an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive…. Read More ›
Rob’s Notes: Content Marketing
Content marketing is the creation and sharing of content in order to engage current and potential customers, thereby building trust with the audience. Content marketing is about the audience, content marketing is about delivering value to the audience. Content marketing… Read More ›
Rob’s Notes: The buyers journey pt1
The Awareness stage represents the moment when the consumer becomes aware of a problem they want to solve in their life and perceives your product ad as a potential solution. In this stage, marketers should focus on creating visibility and… Read More ›
Rob’s Notes: What is the buyer’s journey
What is the buyer’s journey: The buyer’s journey is the process a consumer goes through before purchasing a product or service. This process can look different depending on the industry or product you are associated with, but generally has five… Read More ›
Rob’s Notes: A brief history of the evolution of social media marketing
A very brief history of social media marketing.
Rob’s Notes: Intro to Digital Marketing
Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. If you read the definition closely,… Read More ›
Robert Geoghegan. 