Trust Me, I’m Lying: Confessions of a Media Manipulator By Ryan Holiday
Extract from Goodreads: You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.
Everybody writes: Your Go-To Guide to Writing Ridiculously Good Content by Ann Handley
If you only read one book from this list this is the book you should read. Ann Handley is right to point out in Everybody writes that everything that we do online is a form of content creation; the words we use tell our readers who we are. Handley encourages budding writers and the disheartened writer by saying that the skill of writing can be learned. The difference between good and bad writing is hard work—and trying extremely hard to improve.
Growth Hacker Marketing: A Primer on the Future of PR By Ian Dodson
A Primer on the Future of PR, Marketing and Advertising a new generation of mega brands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets.
Influence: The Psychology of Persuasion by Robert B. Cialdini
This is a great book to understand the psychology behind the persuasion .Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Cialdini teaches the six universal principles, how to use them to become a skilled persuader.
Contagious: Why Things Catch On by Jonah Berger
What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender.