In slow news:

In 2017, An Taoiseach Leo Varadkar, then minister for social protections. launched a self-described “hard-hitting publicity campaign designed to raise awareness of social welfare fraud and encourage members of the public to identify potential cheats.” More recently the current government launched a campaign to  ‘get tough with insurance fraudsters’. A recent report in the Irish Times…

Search Engine Optimization

The formal definition of Search Engine Optimization (SEO): The process of refining your website using both on-page and off-page practices so that it will be indexed and ranked successfully by search engines. What is SEO? Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of…

Concepts of Inbound and Outbound marketing.

Inbound: —Pull strategy—Attract leads by providing content that is helpful for them and will organically lead to engagement. Inbound is defined as an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social…

In the News: 5-7-2019 Former Taoiseach Brian Cowen in intensive care

In Irish news: Former Taoiseach Brian Cowen in intensive care after falling ill last night. According reports It is understood Cowen had been experiencing some ill health in recent weeks. More information to follow. In other Irish news:People Before Profit TD Bríd Smith has hit out at the government for opposing the party’s Climate Emergency…

In the News: 4-7-2019

In the news today the Taoiseach apologises over ‘sinning priest’ comments he made to Fianna Fáil leader Micheál Martin where he likened him to a sinning Catholic priest in his comments in the Dáil yesterday. The chances of another recession in Ireland are 100 per cent, as the country is a small, open economy, highly-indebted, and relying on international…

Rob’s Notes: Content Marketing

Content marketing is the creation and sharing of content in order to engage current and potential customers, thereby building trust with the audience. Content marketing is about the audience, content marketing is about delivering value to the audience. Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted…

Rob’s Notes: The buyers journey pt1

The Awareness stage represents the moment when the consumer becomes aware of a problem they want to solve in their life and perceives your product ad as a potential solution. In this stage, marketers should focus on creating visibility and recognition. This is a critical stage for new products, brands, or added benefits to an…

In the News: 2-7-2019

Von der Leyen nominated as president of EU Commission EU leaders have formally agreed on Ursula von der Leyen as their nominee to be next president of the European Commission, according to President of the European Council Donald Tusk. The name of the German Defence Minister was also confirmed on Twitter by the Luxembourg prime…

Rob’s Notes: What is the buyer’s journey

What is the buyer’s journey: The buyer’s journey is the process a consumer goes through before purchasing a product or service. This process can look different depending on the industry or product you are associated with, but generally has five main stages from awareness to retention. When you target an audience, you have to consider…